Measuring the Accuracy of our Predictions
Along with Santa Claus, decking halls, and being jolly, tis the season for prognosticating. Having written some version of a “My Predictions” list for the last 25+ years, I decided that before I went out …
Still trying to find value in your metrics? Insight from your data?
You need to sign up for our next GA4 Training Course for PR and Communications Professionals. The course is designed specifically for PR and communications professionals who want to improve their metrics and show their …
Still trying to find value in your metrics? Insight from your data? Read More »
Yes, you can use AI to predict a crisis
By Katie Paine This research has been updated here In a 2019 presentation to the International Public Relations Research Conference ( IPRRC,) the guru of crisis response, Professor W. Timothy Coombs and his co-author Elina R. Tachkova argued that the …
Warning, Measurement atrocity sighting! 7 reasons why you can’t equate ROI to AVE
Stories like this one in PR News are why discredited metrics like Ad Value Equivalents (AVE) still exist. It’s bad enough when vendors make money by providing easy access to bad metrics like AVE. It’s …
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How to Spurn the Siren Call of the AVE Succubus
Succubus: (noun) A female demon or supernatural entity in folklore and medieval legend that appears in dreams and takes the form of a woman in order to seduce men, usually through sexual activity. The male …
Join me in October for the PR News Proving PR Performance Summit
Join me for the PR News Proving PR Performance Summit on October 4th.
Planning your training budget for next year? Include Measurement Base Camp!
If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie …
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Paine Publishing Launches New Membership Models for Communications Professionals — Measurement Advisor newsletter transitions to a blog
Contact: Katie Paine CEO Paine Publishing 603-682-0735 measurementqueen@gmail.com August 9, 2023 – Durham, New Hampshire – Katie Delahaye Paine, CEO of Paine Publishing announced today the relaunch of the firm’s website along with an overall …
The More Things Change, The More We Adapt
If you’ve read The Measurement Advisor over the past ten years, you already know that it is the only publication dedicated to communications measurement. Over that time, we’ve communicated A LOT on the topic. But we …
In these Risky Times, Do You Know How Vulnerable your Brand is?
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain..And even Chat GPT may not be able to predict how vulnerable your brand to …
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Did Qatar Get Its $300 Million Worth in World Cup PR?
2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Qatar’s $300 million …
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Breaking Bad Measurement: 2 Ways to Kick the AVE Habit
Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV) — as its only measure of success. This was partly because …
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