Join me in October for the PR News Proving PR Performance Summit
Join me for the PR News Proving PR Performance Summit on October 4th.
Planning your training budget for next year? Include Measurement Base Camp!
If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie …
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26 Common Problems PR Pros Face and the Vendors Who Can Solve Them
Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: At least once a week someone in the PRSA community forum asks the group about some sort of …
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Paine Publishing Launches New Membership Models for Communications Professionals — Measurement Advisor newsletter transitions to a blog
Contact: Katie Paine CEO Paine Publishing 603-682-0735 measurementqueen@gmail.com August 9, 2023 – Durham, New Hampshire – Katie Delahaye Paine, CEO of Paine Publishing announced today the relaunch of the firm’s website along with an overall …
The More Things Change, The More We Adapt
If you’ve read The Measurement Advisor over the past ten years, you already know that it is the only publication dedicated to communications measurement. Over that time, we’ve communicated A LOT on the topic. But we …
In these Risky Times, Do You Know How Vulnerable your Brand is?
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain..And even Chat GPT may not be able to predict how vulnerable your brand to …
In these Risky Times, Do You Know How Vulnerable your Brand is? Read More »
Did Qatar Get Its $300 Million Worth in World Cup PR?
2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Qatar’s $300 million …
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The Top 10 PR Measurement Atrocities and how to Avoid them
1. Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put …
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How to Spurn the Siren Call of the AVE Succubus
Succubus: (noun) A female demon or supernatural entity in folklore and medieval legend that appears in dreams and takes the form of a woman in order to seduce men, usually through sexual activity. The male …
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Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen
The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. This new year is already shaping up to be another one in which we’re continuously …
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Katie Paine’s Measurement Predictions for 2023
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that …
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Need social media benchmarks? Start with a social media audit
As more and more organizations understand the power and value of social media, they’re increasingly looking for benchmarks and metrics to guide their decisions. In response to this need, Paine Publishing, LLC today announced a …
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