All work proposed or performed in response to this RFP should adhere to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/.  The standards cover a number of areas, such as described below.  Complete text of each standard is published at the listed URLs.

Communications Lifecycle

http://www.instituteforpr.org/prrsc_document/communications_lifecycle/

Social Media Measurement

http://www.instituteforpr.org/prrsc_document/social_media_measurement/

Traditional Media Measurement

http://www.instituteforpr.org/prrsc_document/traditional_media_measurement/

Ethics

http://www.instituteforpr.org/topics/ethical-standards-and-guidelines-for-public-relations-research-and-measurement/

Return on Investment (ROI) and Related Metrics

http://www.instituteforpr.org/prrsc_document/return_on_investment_and_related_metrics/