All the Standards Materials in One Place
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The Barcelona Principles[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The Coalition’s Standards[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Vendor Questionnaire/Transparency Reporting Template[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Standards Compliance Statement for Agencies and Research Firms to Include in Research Reports[/vc_column_text][/mk_custom_box][/vc_column][vc_column width=”1/3″][mk_custom_box bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Stacks, D. & Bowen, S. (2013). Dictionary of public relations measurement and research: 3rd edition. Gainesville, FL: Institute for Public Relations.[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The Melbourne Mandate[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Eisenmann, Geddes, O’Neil Examination of the Validity, Reliability and Best Practices Related to Standards for Traditional Media[/vc_column_text][/mk_custom_box][/vc_column][vc_column width=”1/3″][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The Conclave on Social Media Measurement Complete standards document[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The Valid Metrics Framework
[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Standard Measurement Codebook[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Standards Compliance Letter for Inclusion in Research RFPs[/vc_column_text][/mk_custom_box][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Other Great Research Papers You Might Want To Read
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Using PR to Drive Business[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Guidelines for Measuring Relationships[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Social Capital, Transaction Costs and Organizational Outcomes[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]SWA GoldenRuler[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Katie Paine’s PR Measurement Checklist: What you need to know before you start a measurement program.[/vc_column_text][/mk_custom_box][/vc_column][vc_column width=”1/3″][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Prioritizing stakeholders for public relations. Brad Rawlins[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Impact and Value of CSR to Fortune’s Most Admired[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Grunig relationship instrument[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The relationship between social capital, transaction costs, and organizational outcomes: A case study. [/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Research Supported Ways to Measure Influence in Social Media[/vc_column_text][/mk_custom_box][/vc_column][vc_column width=”1/3″][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Principles for the Use of ROI, BCR & CEA metrics in PR& Communications[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Transparency of Online Environmental Sustainability Reporting[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Guidelines for Measuring PR Effectiveness[/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Guidelines for Setting Measurable Objectives [/vc_column_text][/mk_custom_box][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]Isolating the Effects of Media-based Public Relations on Sales [/vc_column_text][/mk_custom_box][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_custom_box padding_vertical=”20″ min_height=”20″ bg_color=”#ffffff” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”false”][vc_column_text]The Results of the Test of the Social Media Measurement Conclave Standards for Sentiment, Opinion and Advocacy
The Codebook we used to test the Standards [/vc_column_text][/mk_custom_box][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
