Measurement standards are established & best practices have been defined. Use the information and resources below to guide your measurement endeavors.
The document that started the measurement standards movement.
A call to action for new areas of value in public relations, social media, and communications management.
If you're delivering research reports and want to show that you're standards-compliant, use this for agencies and research firms to include.
A checklist to use alongside any campaign or program you plan to measure.
This chart presents common types of measurement needs along with suggested vendors to consider. (Last revised January 2016.)
A cross-industry effort to simplify and unify the measurement of social media.
Use this blank template when you start a new measurement project.
All the terms and definitions you'll need to understand measurement.
Prepared by WOMMA about the Who, What, When, Where, How, and Why of Influencer Marketing.
If you're issuing a measurement RFP, you should include this letter.
Standards for traditional media measurement set by an alliance between CPRF, Global Alliance, IPR, AMEC, and PRSA.
A framework for designing a standards-compliant measurement program.
If you are setting up a measurement program and need to establish standard coding terminology, you'll want this codebook.