The folks at the Atlantic City Alliance have done an incredible job turning around the image of Atlantic City.
As it happens, I’ve been writing their monthly and quarterly reports on the data since 2013, so I ‘ve seen it all. From tracking the undesirable and untrue message that “Superstorm Sandy wiped out the boardwalk” to the new positioning of “Atlantic City offers more than just gaming” and “has something for everyone.” We’ve been noticing a distinct upswing in desirable coverage for awhile and gave ACA the stats to prove it. I always think my reports are interesting, but they are nothing compared to what ACA did with the data. See for yourself in this video.
Cheers to what good metrics can do!