After more than three decades of measuring public relations, social media, and communications, Katie Delahaye Paine has answered the question “What’s this stuff worth?” more times than she can count. This ebook is a collection of her stories and advice.
In 50 Shades of PR ROI, Paine documents 50 cases in which PR, media relations, public affairs, and social media have delivered tangible value.
It includes:
1. Case studies that reveal how PR has helped:
Increase revenue
Improve profitability
Lower costs
Improve one’s ranking on Fortune’s Most Admired List
2. Academic research proving how PR:
Improves employee retention
Reduces recruitment costs
Increases efficiency
Improves profitability
Reduces legal costs
Reduces the volatility of stock price
3. Tips to yield quantifiable value for:
Government agencies
Health care organizations
Educational institutions
Not-for-profits
…and more!
Like all of our measurement education products, 50 Shades of PR ROI comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no additional charge.
