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Internal communications today is no longer about sending out emails, managing the Intranet or coordinating the All-Hands meeting. How you reach your employees is irrelevant. What matters is whether the audience received your messages, believed them, and might be inclined to do whatever it is you need them to do. When internal communications is done effectively, it has enormous impact on the success of your organization. Done badly, it’s, at best, a waste of time, and, at worst, affects employee trust and morale. Which leads to the fundamental question: How do you know whether your program is effective? The answer is meaningful metrics.
Which is why every internal communications professional today needs a measurement system that assesses the impact on both the employees and the organization itself. This eBook will help you create that meaningful measurement system. In it you’ll find:
- Preface: How Internal Communications Drives Business Performance
- Chapter 1: Reasons Why You Need to Read This eBook TODAY!
- Chapter 2: Getting Started: Tips Before You Measure Anything
- Chapter 3: 7 Steps to a Perfect Internal Communications Measurement Program
- Chapter 4: Quick Fixes for Your Broken Metrics
- Chapter 5: The Internal Communicator's Essential Tool Kit
- Chapter 5A: Is my content worth reading?
- Chapter 5B: Are my messages reaching employees? Do they care?
- Chapter 5C: Am I impacting organizational performance
- Chapter 5D: Do employees trust and/or believe our messages?
- Chapter 6: How to Make Sure Measurement Stays in Your Budget
- Addendum: The Institute for PR’s Standards for Measuring Internal Communications
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