Katie has been a pioneer in the field of communication measurement for three decades. She founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her latest and third company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Click here to read more about Katie Paine
What Katie Paine Speaks About
Katie Delahaye Paine is a recognized authority on all things measurement related. She consistently gets great reviews and has been recognized by both IABC and PRSA as a Gold-Level Speaker. She is available for hands-on interactive talks on such topics as:
While many people perceive measurement as a boring, dry topic, Katie consistently leaves her audiences not just informed but entertained. Her talks are a balance of storytelling (measurement case studies) and practical how to advice, so attendees can go home and put good measurement programs into practice right away. She tailors her talks for each audience with appropriate case histories and does both hands-on training as well as formal presentations. Engage Katie for your next professional development conference or workshop. Below are a few of her recent topics:
- Beyond the Silo: It’s Time to Measure What Actually Matters, Impact on your Audience
- Many of us in this industry have spent years perfecting the art of measuring the wrong things. We built sophisticated, channel-by-channel frameworks — PR metrics for PR, social metrics for social, influencer metrics for influencers — But we were confusing activity for impact. Worse, ,measuring each channel in isolation doesn’t just limit your insight. It actively misleads you. Today’s audiences move fluidly across a vast and shifting constellation of sources — forming opinions through podcasts, peer networks, newsletters, short-form video, and channels we may not even be tracking yet. They don’t experience your communications one silo at a time. They absorb everything, synthesize it, and arrive at a single, powerful perception of your message or your organization.The most forward-thinking communications professionals are making a decisive shift: away from tool-based measurement and toward audience-based measurement. Instead of asking ‘how did our content perform?’ they’re asking the harder, more important question: ‘what do our target audiences now believe — and did we move the needle?’ In this session, Katie will lay out a clear framework for measuring true communications impact — across every touchpoint your audiences use, and in terms your leadership will find impossible to ignore.
- Measuring What Matters in the Age of Artificial Intelligence
- Whether we trust it or not, more than 90% of PR practitioners use AI in their work, either for content creation, idea generation or analysis. Which is, no doubt , making them more efficient but does it make them better, more trustworthy communicators. Maybe not. In this talk, Katie Delahaye Paine explores how AI-driven PR measurement can both help and hinder the delivery of good metrics. More importantly as AI-generated and AI-assisted content floods news, social platforms, and monitoring systems, repetition is increasingly mistaken for insight, and familiarity for fact. Drawing on decades of her measurement experience, Paine examines how AI can erode trust when used without transparency, validation, and human judgment—and why traditional media monitoring models are no longer fit for purpose. Attendees will learn what must change in dashboards, metrics, and monitoring platforms to distinguish evidence from echo, credibility from volume, and truth from noise.
- Measuring Your Impact: Stop Counting What You Did. Start Measuring What Changed
- How your metrics lie and how you can fix them
- Your Marketing Funnel is Leaking, PR Measurement can fix it. Best Practices in Measuring Internal Communications
- How to use Measurement to Avoid and Survive a Crisis
- How to Develop an Integrated Measurement Dashboard
- Best Practices in Measurement 2026
- The six steps to a perfect measurement system
- How to Measure the Unmeasurable: Trust, Empathy and Authenticity
- Stop Doing the Stupid Stuff! Use Meaningful Metrics
Katie’s standard speaking fee is $5,000 for a full day or $2,500 for a half-day, plus business class travel. The rate is based on the required time at the conference.
50% is due upon booking. The remainder is due the day of event.
Nonprofit discounts are available for qualified not-for-profit organizations.
Contact her today: kdpaine@painepublishing.com
What People Are Saying
Thanks again for coming to share your wisdom and knowledge with our group. This was the first time in quite some time that we’ve had such an in-depth marketing workshop, and I know those in attendance walked away with a lot of valuable information to take back to their libraries.desc
Christie Lassen
Maryland Libraries
Thanks again for coming to share your wisdom and knowledge with our group. This was the first time in quite some time that we’ve had such an in-depth marketing workshop, and I know those in attendance walked away with a lot of valuable information to take back to their libraries.
Marrissa Duffy Glaser
I am truly grateful for all the engagement and advice this class gave. I can’t wait to incorporate this in to the State Library’s marketing team’s future plans
Ashley Biggs
Maryland State Library
I wanted to again thank you for your vibrant, thoughtful and inspiring talk at the beginning of the second day at the Euclid conference last week. I can’t tell you how much I got out of your talk and I truly appreciate all of your hard work, experience and perseverance that led you to where you are today. I will be checking out your book the first chance I get.In promotion and of advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product.
Jennifer Wood
Everything was new content for me. I learned so much and I can’t wait to show my supervisors the information I took away from the workshop.
Other comments:
Best session of the event so far. Packed with great content, actionable stuff.
Paine was a fantastic speaker … Many say measurement of social media isn’t possible but after this meeting, I know it can be
Everything was new content for me. I learned so much and I can’t wait to show my supervisors the information I took away from the workshop.
Katie Paine was Excellent
Gave me ideas on where our agency needs to be heading (we are the social service agency just beginning social media).
Awesome & knowledgeable speaker..
Jam-packed with data about measuring social media; many ideas I can use in my work right away
Best session of the event so far. Packed with great content, actionable stuff. Went too fast, though
Paine was a fantastic speaker and I learned a lot I didn’t know about. It really made me want to engage more in social media overall and taught me a lot about the measurement of it. Many say measurement of social media isn’t possible but after this meeting, I know it can be
The information was incredibly useful and Katie was engaging
Lots of great practical info. I’ll be looking up the Standards. Love all the examples. Great!
She presented lots of real business cases
Very well prepared and used realistic, relatable insight and examples.
Very Captivating Speaker
Lots of great practical info. I’ll be looking up the standards. Love all the examples. Great!
Excellent speaker! Knows her content really well and delivers it really well!
Keep bringing her back!