Paine Publishing Announces New Hands-on Measurement Base Camp with PRSA’s Yankee Chapter
August 3rd, 2016—Durham, N.H.— Paine Publishing and Yankee Chapter PRSA (Public Relations Society of America) today announced the first Measurement Base Camp, a one-day, intensive training session on communications measurement. The hands-on event will cover multiple aspects of communications evaluation, including public relations, public affairs, events, social/digital media, and internal communications. It will be held at the headquarters of Paine Publishing, located in Durham, New Hampshire.
According to recent research studies of CMOs and communications officers, measurement and evaluation are the most referenced skills gap in the industry. Measurement Base Camp is designed to close that gap.
“Think of it as summer camp for professional communicators who want to be able to show their impact on organizational goals,” explained Katie Delahaye Paine, CEO of Paine Publishing. “While books and speeches are good, what our data shows is a need for in-person, hands-on training. Therefore, we decided to leverage our location—Shankhassick Farm, a 55-acre farm on the shores of the Oyster River—to create Measurement Base Camp.”
Paine Publishing is partnering with local PR professional associations, including PRSA’s Yankee Chapter, many of whose members have voiced a need for better measurement training. The course will delve into the essential, nitty gritty details of all types of communications measurement, including:
- How to define bespoke metrics that reflect contribution to the bottom line.
- How to analyze data using various methods like Excel Pivot Tables.
- How to use Google Analytics to measure impact.
- How to write a report that will impress your leadership team.
The first Measurement Base Camp is scheduled for Thursday, Sept. 15. The cost to attend is $250 for PRSA members and $300 for non-PRSA members. To secure the early bird rate and save $50, attendees must register by Friday, Aug. 12. All attendees will receive a Measurement Base Camp certificate of training completion.
For more information Paine Publishing’s Measurement Base Camp, including registration, please visit: https://painepublishing.com/measurement-base-camp-september-2016.
Paine Publishing, LLC is a New Hampshire-based consulting firm, founded by Katie Delahaye Paine in 2013 to train and advise individuals and organizations on how to measure their public relations, social media, and corporate communications efforts. It publishes The Measurement Advisor, a subscription-based newsletter dedicated to measurement advice, how-to articles, and industry news.
Contact: Katie Delahaye Paine