Well, I can’t speak for CEOs Down Under, but I do wonder how all those poor misguided clients would feel if they saw this research that shows what we all knew, no one pays any attention to banner ads :
According to the results of the first annual Goo Online Advertising Survey, from Goo Technologies, 82% of Americans ignore online ads, ahead of television ads at 37%. 92% of Americans ignore at least one type of ad seen every day across six different types of media.
The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads.
So explain to me why it helps your credibility to compare your work to something everyone ignores?[/vc_column_text][/vc_column][/vc_row]
[…] each other. Ad folks say PR is unpredictable, and PR folks say advertising is too expensive and performs as poorly or worse. Rather than approach the topic as an either/or, a helpful change of perspective is to look at how […]
I’ve been spending time this year blogging about the differences between advertising, marketing and public relations. It’s nice to see yet another point on the PR side of the scoreboard.