Search Results

Onclusive is the Measurement Menace of the Month

Every time I think we’re making progress on getting rid of the dreaded Ad Value Equivalency, more of them pop up. This time they’re...

Brand24 and Agility PR Solutions are the Measurement Menaces of the Month

This year here at Paine Publishing we featured both Brand24 and Agility PR Solutions in our annual Best Vendor List. They have now been...

Releasd and its Customers Are the Measurement Menaces of the Month

It’s always vital to know the difference between activity and results. Perhaps nowhere is this distinction more important than in communications. Let me tell...

Organizations that use self-reported data are the Measurement Menaces of the Month

If you downloaded the CDC app to report your symptoms (if any) after getting your COVID vaccination, you were self-reporting data. Public health systems...

Bogus Super Bowl Media Values Are the Measurement Menace of the Month

If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about...

Blattel Communications Is the Measurement Menace of the Month

When I first saw Blattel Communications’s post in a legal publication, I was impressed. The title, “When It Comes to Media Value: Show Me...

People Who Don’t Measure Because They’re Afraid of What They Will Find Out Are the Measurement Menaces of the Month

PR News just released data from a recent study of their readers on attitudes toward measurement. Most of the news was pretty great for...

Relo Metrics is the Measurement Menace of the Month

Calling Earned Media Value actual “value” is the measurement equivalent of putting lipstick on a pig. It is no more “value” than the discredited...

The Out of Home Advertising Association of America is the Measurement Menace of the Month

The Out of Home Advertising Association is taking us back to less accurate metrics Recently, the Media Ratings Council and other standards-setting bodies adopted...

Political Pundits Who Make Premature Predictions Are the Measurement Menaces of the Month

Last month, when preliminary data from the U.S. Census was released, almost every headline announced that “red” states were gaining House seats and “blue”...
The Measurement Advisor