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“Help! I have no budget for measurement, so how can I even start?”

To do communications measurement, whether or not you have any budget, you have got to get hold of the right data, and then analyze...

Bad Metrics Beget Budget Battles: the Measurement Maven and Menaces of the Month

If it hadn’t happened in my home state, I might have not picked up on the recent quintessential measurement mano-a-mano between Jake Leon, Communications...

How to Budget for Social Media Measurement: 3 Decisions and 3 Rules

It used to be that the biggest barrier to good social media measurement was cost. The standard rule of thumb was that you should...

Losing an Arm vs. Losing a Pinkie: 4 Tips to Make Sure Measurement Stays in Your Budget

For three decades I’ve been hearing communications professionals whine about how they want to measure results, but they just don’t have the budget for...

How To Budget For and Choose a Media Measurement Company

With RFPs flying around us every day, and confused clients throwing up their hands and saying “Help...I can’t figure this all out!" we thought it'd be...

Five Tips to Make Sure Measurement Stays In Your Budget

It’s budget season. Complaining that you don’t have a budget for measurement today is like complaining you can’t afford a suit for a job interview. (Have...
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Measurement Sherpa Skills: 4 Steps to Budget for a Measurement Project

This article is part of The Measurement Advisor's Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...

How to Budget for Social Media Measurement: Tips from an Insider

by Heather Fysh Evaluating budgets for social media measurement can be overwhelming.  There are so many options that it is nearly impossible to determine...

It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution

One of the great gifts of my life is to have a best friend who is a therapist. She doles out perspective by the...

The No-Bullsh*t Guide to Attribution and PR Measurement

The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our...
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