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Addicted to AVE? Here Are 5 Time-Tested Alternatives

AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they...

14 Articles On Why AVE is Bad: Don’t Use It!

Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may  be considering, AVE should NOT...

The 12% Who Still Use AVEs Are the Measurement Menaces of the Month

Anyone who’s heard my measurement analysis advice over the past few years knows that I encourage people to sort their results from worst to...

How to Break Up with Impressions: 4 Alternative Metrics That Really Matter

Impressions are most definitely not part of the future of measurement. That’s why we’ve updated this popular step-by-step guide on how to give them the boot....

How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will

(Subscription Required) Much has been made of the recent commitments by AMEC and CIPR to wipe out AVEs in the next year. Of course...

8 Ways to Measure the Value of Nonprofit Communications: Alternatives to ROI

You know your nonprofit communications are valuable, but how do you measure or demonstrate it? ROI is not the best way. If you took...

8 Alternatives to ROI for Determining the Value of Your Communications

True ROI is almost impossible to calculate for public relations and social media. But don’t despair; there is more than one way to demonstrate...
Walter White of Breaking Bad seated

Breaking Bad Measurement: 2 Ways to Kick the AVE Habit

Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV)...

Onclusive is the Measurement Menace of the Month

Every time I think we’re making progress on getting rid of the dreaded Ad Value Equivalency, more of them pop up. This time they’re...

Attribution and Communications: Here’s What You Need to Know

The Paine of Measurement, May 2022 Next to COVID and Ukraine, the most frequent word I’ve been hearing of late is “attribution.” As in,...
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