Here are Measurement Advisor articles on trust in public relations, measuring trust, or measuring relationships:
Trust in PR
- If Only 1 in 3 Americans Trust the Media, Why Do PR Pros Obsess About Getting Into It?
According to the latest Gallup research, just thirty-two percent of Americans say they have “a great deal” or “a fair amount” of trust in the mass media. And only fourteen percent of Republicans trust it. So, if people don’t trust the media, then why do so many PR professionals and their bosses obsess about getting into it? The short answer is: We become what we measure… - How Trusted Is Your Spokesperson? Grunig’s Relationship Theory Meets Social Media
Just in time for the post-Valentine’s Day breakup… how to measure the health of your relationships… - 5 Things About Relationships You Must Learn from this Election Cycle
Networks of door-knocking, lawn-tromping volunteers aren’t something you can just whip up overnight. And the people who build these networks are not a dime a dozen. You need to identify them, cultivate them, and keep them engaged, or they’ll vote (or buy from) the other guy. One of the reasons bosses believe that a press release or a paid ad is the right way to go is that they see it as a quick way to make a splash. The trouble is that all you make is a splash…
Measuring Trust
- Paine Publishing’s Beginners Tips for Measuring Trust
Just getting started in measuring trust? Here’s an easy way to do it in seven steps… - How To Measure Trust in a Skeptical World
This article provides a 6-step procedure for measuring and evaluating the trust that constituencies hold in an organization. (You’ll find Katie Paine’s Trust Measurement Checklist a convenient way to organize your trust measurement project.) First, let’s examine some theories of trust, and how it fits into relationships in general… - A Trust Measurement Checklist
Thinking of commissioning trust measurement or research? Make sure you work through the following checklist and have the requisite data on hand…
Measuring Relationships
- Relationships Are Everywhere: Are You Measuring Them?
It’s February, the time of year when the thoughts of marketers turn to love. Actually, from personal experience, I think that only really applies to those of us of the female persuasion. I find that most men consciously or passive aggressively forget Valentine’s Day and wish they could bring back football season instead… - How To Avoid a Crisis by Measuring Your Community Relationships
As Arthur W. Page once said, “All business in a democratic society begins with public permission and exists by public approval.” Too often, organizations think of their publics as their customers or the thought leaders of the industry. It’s not until those “publics” are picketing at the gates that organizations wake up and realize that there are other publics they need to get permission and approval from… - 10 Tips on How To Measure Analyst Relationships
A good communications program is like a basic food chain. Assuming your message is the right one, you educate key spokespeople and influencers on that message, and then the message flows down through the chain and ultimately reaches your publics through a variety of credible sources…
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