Your November 2020 Communications Measurement Reading List

There is always too much to read about communications measurement. Here’s the best of what’s come across our desks recently:

Industry news and research

It’s Measurement Month
A guide to AMEC’s Measurement Month events.

Consumers’ Attitudes about Data Practices
Denise Dahlhoff at The Conference Board
This research explores consumers’ perceptions, preferences, sentiments, and behaviors when it comes to companies’ practices regarding the collection and usage of personal data. The findings are from the The Conference Board® Global Consumer Confidence Survey, an online survey of almost 32,000 consumers in 63 markets, conducted in collaboration with Nielsen in January-February 2020. The sample includes 500 respondents per market, representative of each market’s online population by age and gender.

Did They Help?
Did They Help
Find out how companies and celebrities reacted to the Coronavirus pandemic, BLM movement and LGBTQ rights.


Study: World PR Report Finds 62% Of Firms Have Had Campaigns Cancelled
The 2020 ICCO World PR Report captures the impact of the global pandemic on the communications industry, revealing that 62% of PR firms have had campaigns cancelled and 61% are expecting a drop in fee income.

People use, on average, six different sources to gather information about Covid-19
Nieman Lab
A study by researchers at NYU’s School of Global Public Health found that people use six different sources, on average, to gather information about Covid-19.

Understanding the Impact of Norms and Emotions on Social Distancing during COVID-19
MSU Department of Communications
Researchers in the Health and Risk Communication Center at Michigan State University are using communication modeling and analysis of social media to examine the dynamic relationships between social norms, emotions, and COVID-19 risk reduction behaviors.

Put the zoom back in your Zoom

How to Combat Zoom Fatigue
Harvard Business Review
Video meetings are more tiring than in-person meetings. This article says why, and provides five research-based tips to deal with it.

Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats
Event Leadership Institute
“Covering everything from planning and budgets to promotion and attendee engagement, use this round-up of 25 stats to develop your virtual strategy. ”

The Future of Events
Bob Priest-Heck, CEO of Freeman
“Sentiments point to events returning in 2021.”

Donald Trump: The Great Miscommunicator

The bizarrely aggressive rhetoric of Trump’s fundraising emails, explained
Rhetoric scholars explain why Trump’s campaign emails feel like someone is yelling at you.

Trump Tweets to Distract People When He Gets Bad Media Coverage, Study Suggests
“Our analysis presents empirical evidence consistent with the theory that whenever the media report something threatening or politically uncomfortable for President Trump, his account increasingly tweets about unrelated topics representing his political strengths. This systematic diversion of attention away from a topic potentially damaging to him was shown to significantly reduce negative media coverage the next day.”

Study Finds ‘Single Largest Driver’ of Coronavirus Misinformation: Trump
The New York Times
Cornell University researchers analyzing 38 million English-language articles about the pandemic found that President Trump was the largest driver of the “infodemic.”


Facebook Has A Metric For “Violence And Incitement Trends.” It’s Rising.
Buzzfeed News
“The rapid uptick in the “violence and incitement” number indicates that the company’s own internal metrics have found Facebook posts are contributing to an unstable situation around the counting of ballots in the US presidential election…”

Crowds of regular people are as good at moderating fake news on Facebook as professional fact-checkers
Nieman Lab
With as few as 10 laypeople, the crowd is as correlated with average fact-checker ratings as the fact-checkers’ ratings are correlated with each other.

Photo by brewbooks on / CC BY-SA

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.