If You Don’t Feel Safe, You Won’t Go Out: Here’s How to Measure the Perception of Your Organization’s COVID-19 Safety

Most brand marketers have their customer journeys tattooed on their brains—and maybe their arms, too. The customer journey is the foundation of almost all marketing programs. But what if a worldwide pandemic sets up a few roadblocks and your customers start making detours along their journey? Get prepared, because that’s what’s about to happen. Your […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.