Your Measurement Reading List for April 2022

Happy springtime everyone! “Spring is the time of plans and projects,” wrote Leo Tolstoy in Anna Karenina. Here’s some grist for your plans and projects mill.


Your Ad Ignored Here: A New Book of Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Tom Fishburne
“Tom is the David Ogilvy of cartooning.”—Seth Godin, Author, Purple Cow
“If marketing kept a diary, this would be it.”—Ann Handley, Chief Content Officer of MarketingProfs

Railway map of Antarctica
Terrible Maps @TerribleMaps
This compelling visual representation of data gets our Infographic of the Month award.


Are advertisers going to infiltrate our dreams?
The Hustle
77% of marketers say they have plans to use technology to influence dreams within the next 3 years. What?! Read this article for the state-of-the-art in dream manipulation. Then take a nap.

Reimagine the Role of Marketing as the Growth Engine for Business
Brian Solis
Says Mr. Solis, “Companies that deliver on the “growth triple play” by unifying creativity, analytics, and purpose, drive average revenue growth of 2.7 times versus peers.” Creativity plus analytics plus purpose? Hmmm… sounds a lot like smart communications measurement based on business objectives.

Fighting Misinformation

Finally, a New Way to Detect Fake Profile Pictures
A new AI-based extension for Google Chrome developed by V7 Labs plugs in to your browser to detect bot profiles and pictures generated by so-called deepfake” technology.

Ground News
Snapwise, Inc.
An app that gathers news from over 50,000 sources then compares headlines from across the spectrum. Every story is accompanied by a bias bar that shows how the issue is being covered across the political spectrum. Each bias rating is derived from independent news monitoring organizations.

The rise of the Twitter spies
The Washington Post

“As the Russian invasion of Ukraine has unfolded at a blistering pace over social media, it has swollen the ranks of hobbyist spies… Armed with day jobs or coursework, the self-proclaimed open source intelligence — or “OSINT” — community tracks every movement of the Russian and Ukrainian militaries online.”

Facebook paid GOP firm to malign TikTok
The Washington Post
“Employees with the firm, Targeted Victory, worked to undermine TikTok through a nationwide media and lobbying campaign portraying the fast-growing app, owned by the Beijing-based company ByteDance, as a danger to American children and society…”

Can Fox News viewers be deprogrammed? Paying them to watch CNN makes them less gullible
“A groundbreaking new study paid viewers of Fox News Channel to watch CNN for 30 days. Those viewers ultimately became more skeptical and less likely to buy into fake news.” Read the original study here: Broockman, D., & Kalla, J. (2022, April 1). The manifold effects of partisan media on viewers’ beliefs and attitudes: A field experiment with Fox News viewers.

Bad Communication

The State of Business Communication: A Cost Breakdown

“According to our research, knowledge workers spend approximately 20 hours a week on written communication—that’s half of a 40-hour workweek. More importantly, business leaders estimate their teams lose an average of 7.47 hours per week to poor communication.” ∞

Thanks to grey85 on pixabay for the image up top.

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.