Your May 2021 Communications Measurement Reading List

An image to illustrate the concept of a measurement reading list.

So many interesting things to read recently. Here is May’s measurement reading list, composed of the most interesting items we’ve come across:

Industry news

Private-equity giant Bain Capital is in talks to sell Kantar’s PR division for upwards of $100 million
Business Insider
“Private-equity firm Bain Capital is in late-stage talks to sell market-research firm Kantar’s PR division, according to two people with direct knowledge of the matter.”

Top Data Scientist: Proof Analytics Delivers “Profound Operational and Cost Advantages to Analysts and Business Teams by Automating Causal, Predictive and Prescriptive Analytics Combined with Highly Intuitive UX”
Yahoo Finance
“A top data scientist today indicated that Proof Analytics‘ unique combination of automated analytics and a simplified User Experience (UX) significantly accelerates the operational impact of causal, predictive and prescriptive analytics in complex businesses without any loss of model accuracy.”

How small companies are taking on giants like Cision and Meltwater for a piece of the $4.8 billion PR tech business
Business Insider

Does the PR industry have an image problem?
Ragan’s PR Daily
“PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.

Information is political

Do You Live in a Political Bubble?
The New York Times
Infographic: “Enter your address to see the political party of the thousand voters closest to you.”

PRSA Gets Proactive, Adds Resources on Disinformation and DEI
PR News
“Earlier today (April 20), PRSA debuted Voices 4 Everyone, an online resource addressing a quartet of PR issues: misinformation/disinformation, DEI, civility and civic engagement. A collection of articles, case studies, videos and other material, ‘Voices’ is true to its name: it’s available to PRSA members as well as the general public.”

Internal comms

How to Cultivate Engaged Alumni? Insights for Internal Communication
“To better engage alumni, organizations should first research and segment their alumni publics to determine the appropriate conversational voice. Educational institutions also need to begin to cultivate a campus culture of engagement that treats students as community members, not paying customers, enriching their learning experience.”

Measure better

Twenty-five ways PR agencies can embrace better measurement and evaluation
“For 25 years, the Association for the Measurement and Evaluation of Communication (AMEC) has been at the heart of the debate about why comms professionals need to take evaluation seriously, and how to go about doing so. So why are we still so bad at it?”

Communications tech changes coming faster than ever
Ragan’s PR Daily
“Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.”

Virtual and Hybrid Events: How to Budget, Measure Value and ROI, and Estimate Cost Savings
“Virtual and hybrid events are an extension of a company’s brand, and they must be well-planned and professionally executed… Given the pandemic-inspired budget-trimming measures many organizations have been facing and continue to face, they need to be sure their spending initiatives are correctly prioritized. Now is the perfect time to ensure these events meet an organization’s ongoing needs.”

Think better

How to Think: The Skill You’ve Never Been Taught
Farnum Street
“No skill is more valuable and harder to come by than the ability to critically think through problems. Schools don’t teach you a method of thinking. Thinking is one of those things that can be learned but can’t be taught… But how can we learn how to think?”

What we really should be teaching: statistics, science, math, media, code
Without Bullshit
“The pandemic and our elections have revealed America’s weak spot: ignorance. Too many in the populace can’t reason, can’t think straight, can’t differentiate opinion from reality, can’t identify bias, and have no context for what they consume… The problem isn’t just how we teach, it’s what we teach.”

How two young math geeks solved the mystery of Mexico City’s covid-19 dead
The Washington Post
“The mystery surfaced early in the pandemic. Hospitals were jammed with coronavirus victims, but the official death count in Mexico City appeared suspiciously low. Sitting at her dining room table one afternoon, Laurianne Despeghel, a 31-year-old economic consultant, clicked from chart to chart on her laptop, puzzling over how to uncover the real toll.”

Corporate social advocacy

Strategies for Sharing Corporate Social Advocacy Messages on Social Media
“So how can brands communicate about their values in a way that positively impacts both the brand and the social issue? And if several social issues are important to the brand, how can they choose which one to publicly support?” ∞

Image by Karolina Grabowska from Pixabay



About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.