Your March 2022 Communications Measurement Reading List

Seventy years ago, Groucho Marx said, “I find television very educating. Every time somebody turns on the set, I go into the other room and read…”  Today he would be talking about Instagram. Channel your inner Groucho with our selection of recent articles concerning communications measurement…

Communicating Data

Making Numbers Count – The Art & Science of Communicating Numbers
A book by Chip Heath and Karla Starr
“A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data… Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?”

Industry News

Spotify acquires Podsights and Chartables to boost podcast measurement capabilities
“Podsights will enhance Spotify’s ad-measurement capabilities by allowing advertisers to better measure and scale their campaigns. Chartable will give podcast publishers deeper insight into their audiences through more advanced attribution.” Says Katie Paine: “Spotify advertisers aren’t happy about all the Seth Rogan brouhaha and this addresses one of advertisers’ biggest complaints about measurement.”

IAB Warns of Measurement Blackout
PR Newswire
“IAB’s State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next.”


Life Reimagined: Mapping the motivations that matter for today’s consumers
“Reimagined consumers will abandon brands that don’t support their new values—and pay more to those that do.”


2022 IPR Disinformation in Society Report
Institute for Public Relations
“The third annual Institute for Public Relations (IPR) “Disinformation in Society” study examines and tracks how disinformation — defined as deliberately misleading or biased information — is spread in U.S. society. The poll of 2,200 Americans was conducted Nov. 10-14, 2021 by Morning Consult, and new to this year’s study are the impact of disinformation on topics such as COVID-19, vaccinations, and elections.”

Opinion: Remember reading the paper?
“The political and social divides, which so many decry, may begin between those who can and those who can’t afford access to a wide range of fact-checked, accurate information. Disinformation, of course, is utterly free.”


How newspapers can get more subscribers
The Krehbiel Group
“Your story might be nice to have, but your prospects don’t know why it’s worth their money, which they can spend on beer.” ∞




About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.