The Paine Of Measurement
Dear Measurement Advisor Readers,
A couple weeks ago Paine Publishing and Shankhassick Farm hosted another amazing Summit on the Future of Communications Measurement. It’s just wonderful to have so much brain power in one place for two days. Imagine a dozen different flavors of Measurement Maven, each an expert in their field, each discussing the successes and failures of what they do best. (That’s Michael Ziviani, up above, who, along with Forrest Anderson, presented results of research on successful CCOs.) For me, the conference’s biggest takeaway was that the future is bright for those who understand how to put business value into their communications programs. For all the rest there is retirement or unemployment.
And so our October issue of The Measurement Advisor is devoted to sharing the best wisdom from Summit presentations:
- Dr.Tony Janetos’ keynote relating climate change to measurement; both deal with the future, both place great importance on the language that expresses that future.
- Michael Xiviani and Forrest Anderson report on CCO Research Reveals 5 Themes of Effective Communications Measurement Practice.
- Sam Ruchlewicz Interview: “Progress isn’t made by sitting around and waiting for it to happen.”
- Mark Stouse condenses a year’s data from his innovative marketing analytics: Shocking Proof: Your Favorite Marketing Myths Shattered
- Elizabeth Rector, Kim Boller, and Mark Whitney’s presentation on 3 Themes from the Summit: Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital
- And, as for the future of how you collect data and wrestle knowledge from it, here’s the latest in Editor Bill Paarlberg’s ongoing series on research methods: There’s a Good Chance Your Research Is Faulty: Here’s the GRIM Test, an Easy Way to Find Out
- A scrapbook of images: lots of photos.