Your Guide to What We Learned at the 2017 Summit On the Future of Communications Measurement

The Paine Of Measurement

Dear Measurement Advisor Readers,

A couple weeks ago Paine Publishing and Shankhassick Farm hosted another amazing Summit on the Future of Communications Measurement. It’s just wonderful to have so much brain power in one place for two days. Imagine a dozen different flavors of Measurement Maven, each an expert in their field, each discussing the successes and failures of what they do best. (That’s Michael Ziviani, up above, who, along with Forrest Anderson, presented results of research on successful CCOs.) For me, the conference’s biggest takeaway was that the future is bright for those who understand how to put business value into their communications programs. For all the rest there is retirement or unemployment.

And so our October issue of The Measurement Advisor is devoted to sharing the best wisdom from Summit presentations:

Happy measurement!



About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.