Your February 2020 Communication Measurement Reading List

We all have way too much to read. Here’s our pick of the most important recent articles on communication measurement (plus, down at the bottom, a video explaining p values):

The Mysterious Meaning of the Second Amendment
The Atlantic
Those of you who do media analysis will appreciate the authors’ search through over a billion words of text from the time of the U.S. Constitution to better understand just what is meant by the language used in the Second Amendment.

People Like Songs About ‘You’
Trying to figure out how to word your latest email or Tweet?  Here’s a stat that might help your creative process. The authors of this NIH study  “…examined the lyrics of 1,736 English-language songs that made it to the Billboard Top 50 downloads chart from 2014-2016. They found that higher ranking songs tended to contain a higher density of “you” or related words (“yours,” “yourself”). This was true even after controlling for the genre, the artist and the topic of the song.”
If you’re wondering if you have the right words in your content to get picked up in a Google search, check out this cool tool to get an idea of questions that people are asking about your topic. “ uses “People Also Asked” data, which provides results for more longtail searches and critically, shows the relationships between these topics and questions.”

The Top 14 Public Relations Insights of 2019
Institute for Public Relations
“Each year, IPR compiles the best research of the year that public relations professionals should know about. One of the criteria for inclusion is the research must also be accessible (i.e., not hidden behind a paywall).”

AB Volvo publishes Annual and Sustainability Report 2019
An example of how sustainability has become a standard feature of annual reports: “Sustainability is at the core of the Volvo Group’s mission of driving prosperity through transport solutions and is an integrated part the Annual and Sustainability Report, which explains how the Volvo Group creates value for customers, shareholders and other stakeholders as well as society as a whole.”

The facts about Facebook’s fact-checking program
Popular Information
Facebook has over 200 million users in the U.S. Yet Facebook’s U.S. fact-checking partners conducted a total of only 302 fact checks during January 2020.

Dispelling The Myths That Are Killing PR
By Mark Weiner on the IPR website
“…public relations research is the subject of misunderstanding, misconception and, as a result, misapprehension. What are the myths that hold PR back?”

P-values Explained By a Data Scientist
By Admond Lee in Towards Data Science
I decided to explain p-values in this article and how they could be used in hypothesis testings… I promise I’ll make this explanation in an intuitive way without bombarding you with all the technical terms…”

What is a p-value? Explained in terms of puppies.
By Cassie Kozyrkov, Chief Decision Scientist, Google, on YouTube.
Or watch it right here:

Thanks for the image up top to Robert Anasch on Unsplash.

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.