Your Communications Measurement Reading List for May 2022

Share of Americans who said they had "a great deal" of confidence in the scientific community, by party affiliation, 1973-2021

”In nature's infinite book of secrecy, a little I can read.“ William Shakespeare has helped a lot of us peer into nature’s secret book. Communications measurement, of course, is our way of shining some light onto those pages. Here's some more reading for you...


The SEC securities fraud lawsuit affects your sustainability report. Here’s how.
The case, filed April 28, 2022, is a sign that the SEC is now paying close attention to public claims about Environmental, Social and Governance practices.

The big picture

2022 Global Annual Marketing Report: The Era of Alignment
Marketers around the globe have provided perspectives on what's driving their media, data, tech and measurement strategies for 2022—and what that means for the industry.

Data and dating

People Are Dating All Wrong, According to Data Science
Large data sets provide intriguing—and dismaying—insights into who we're drawn to and how much that matters for our romantic happiness.


How does your email stack up?
If you're wondering if your open rates are too low, check out the latest Internal E-Mail Communications Benchmark Report from Polite Mail. All the benchmarks you ever needed. . 


Words For That
Words For That is a crowd-sourced proving ground for newly-minted words for the English language. It was originally intended to find words for common situations which do not have a name (the word for that is "lexical gap", by the way).

Misinformation and the information divide

Why Being Anti-Science Is Now Part Of Many Rural Americans’ Identity FiveThirtyEight
“Importantly, Barker and his colleagues defined anti-intellectualism not as a respondent's ability or personal level of education. Instead, it was about respondents having positive feelings about trusting one’s gut and having negative feelings toward experts, schools and “the book-smarts of intellectuals.” In their paper, the researchers wrote that those who distrust scientists and other official sources of authority “distinguish those who are ‘book smart’ from those who have common sense, the latter of which they view as a superior means of ascertaining truth.” ”

The Polarization Index
USC Annenberg
Developed in collaboration with PR firm Golin and narrative intelligence company Zignal Labs, the Polarization Index calculates the overall national degree of discord, as well as tracks political bias and reliability across 10 key issues, determined in part by a USC survey of professional communicators. 

Social Media

EU agrees rules to force big tech to rein in illegal content or face huge fines
The Guardian

“The wide-ranging Digital Services Act (DSA) can fine a company up to 6% of its global turnover for violating the rules... while repeated breaches could result in a tech firm being banned from doing business in the EU.”

More than 23% of Elon Musk's Twitter followers are spam or fake accounts, research groups say
More than 23% of Musk's 93 million followers are likely fake or spam, according to a joint audit by SparkToro and Followerwonk.

Data the dog: Twitter turns its privacy policy into an old-school video game
The Guardian
Twitter Data Dash plays like a vintage side-scrolling platformer that’s been draped with a healthy dose of disinformation anxiety.

Science in marketing?

Using Science For Selling? Sometimes Yes, Sometimes No
Different marketing approaches are handled by different parts of the brain. Knowing that allows us to reinforce our marketing intuition with a better understanding of why we humans do the things we do.


Pollsters prepare for major changes after presidential election misses
The discussion among leading pollsters at a recent conference heralds the biggest change in American polling in decades. ∞

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.