You, Too, Can Show How PR Drives Business Results

So, you are a B2B or SMB business that is using likes and impressions to link PR to sales? Well just stop for a minute and think. First of all, they probably don’t work (see my article, “Why Impressions and Likes Are Like Sperm”). Secondly, what is it that you are really trying to do? […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.