Here’s some quality summer reading for you: The 10 most popular Measurement Advisor articles over the past year:
#10.
The Measurement Industry’s Evil Empire?
#9.
Internal Communications and Managing Millennials:
Research from IPRRC on What Works
#8.
Why Most Benchmarks Are Bulls**t, and 3 Rules to Make Them Better
#7.
The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit
#6.
How To Develop Your Own Social Media Engagement Index
#5.
Forget Facebook, Use Instagram
— and Other Shocking Advice from IPRRC 2015 Social Media Papers
#4.
Katie Paine’s PR Measurement Vendor Selection Chart:
9 Typical Problems & the Vendors to Solve Them
#3.
Katie Paine’s 2015 PR Measurement Industry Predictions
#2.
How to Write a Fabulous Media Measurement Report in 4 Hours or Less
#1.
The No. 1 Reason Why PR Gets No Respect: Stupid Metrics
Did any of your favorite articles not make the list? If not, share them below, we’d love to hear from you!
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Paine Publishing provides communications measurement training and education. Katie Delahaye Paine provides customized measurement training and services.
