How to Get CEOs to Pay Attention to Your Results

The Paine of Measurement Lots of agencies and especially social media teams seem to believe that it’s a good thing if they continuously report success. It isn’t. It’s a practice that lessens trust, devalues the profession, and may well get you fired. I used to ask my clients how they defined failure, until I realized […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.