What’s the Value of a Facebook Like?

There have been many reports trying to calculate the value of a Facebook Like, with a wide range of results. The problem is that even when you use good science and research practices, the conditions for each situation are so specific that the value is useless when applied elsewhere. However, that does not excuse bad science. […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.