What Article Attributes Matter Most? A Data Mining Adventure

For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the first paragraph or photo caption were more likely to be remembered than those that only mentioned the brand in the text. It’s been a common assumption throughout the industry. But, to […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.