What Cision’s Purchase of PRIME Means for Measurement Pros Large and Small

Cision’s acquisition of PRIME Research and CEDROM-SNi says far more than their press release implies. PRIME has long dominated the high end of the communications evaluation and measurement offerings, particularly in the global arena. While Cision has the former Gorkana team managing their international analysis accounts, they can clearly use the global infrastructure that PRIME […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.