Event Measurement at its Finest: 3 Case Studies

For this month's Measurement Maven award, we decided to shine the spotlight on three particular case studies. They illustrate a range of objectives and measurement techniques that we commend, so read on: 1. A government institution rates events on trust, reach, and efficiency Many organizational events are designed not to sell or collect leads, but […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.