The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon

One of the biggest problems facing communications pros is deciding which metric(s) are the most effective to evaluate a particular program. Too often far too many metrics are used, and the result is way too much data that you’re not sure what to do with. Then you become lost in The Bog of Uncertainty and […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.