This article is part of The Measurement Advisor’s Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and gains insight from data. Our coverage follows the development of a Sherpa’s skill and experience, from newbie to pro, and is organized in three levels:
Sherpa Level One: Getting Out of Base Camp
- Introducing the Measurement Sherpa
- 10 Signs That You Need to Hire a Measurement Sherpa
- 5 Reasons Why You Really Want to Become a Measurement Sherpa
- The First 5 Steps to Take to Become a Measurement Sherpa
- Learning on the Job: Notes from a Sherpa-in-Training
Sherpa Level Two: Climbing the Mountain
- Must-have Equipment for a Measurement Sherpa
- Commonly Confused PR and Social Media Measurement Terms
- 6 Books That Should be in Every Measurement Sherpa’s Library
- Katie Paine’s Advice for Measurement Sherpas: Dos and Don’ts for Reporting Web and Social Media Analytics
Sherpa Level Three: Peak Operations
- Matt Clement: Fort Worth’s Sherpa
- Lisa Binzel: Measurement Evangelist
- How to Get the Best from Your Measurement Sherpa
- Mastering the 6 Projects a Measurement Sherpa Must Know How to Do, including as separate articles:
Whether you’re at an agency or a company, a nonprofit or a conglomerate, here are some tips guaranteed to get you on the way to becoming a Sherpa and climbing to the top of Measurement Mountain.
1. Get comfortable with the topic.
- Read at least three of the six books recommended for Sherpas.
- Take our Measurement 101 course.
2. Research the research in your organization.
- Find out what research is under way, understand it, know it, and look hard at the data.
- Look around for a report about which other people have said, “I don’t get it,” or “What does this mean?” Dig into the data and add your own insight.
3. Find a pilot project to test your skills.
- Find a project, launch, campaign, or event that can test your measurement acumen. Something that is measurable, not too far down the road, and can be done quickly with little investment.
4. Take a report and rewrite it so it’s better.
5. Do an internship for a measurement company.
- It may not pay a lot, but most measurement and research firms have an internship program. Try out the environment and see if you like it. If you do, you’re on your way to Sherpadom.
(Thanks to http://patevoditel.eu/ for the image.)