The 7 Cardinal Rules for Accurately Measuring the Value of PR and Social Media

And coming in our next issue: “Your How-to Guide for Measuring Without Misusing ROI” Despite what we've said elsewhere about the difficulty of determining ROI for PR and social media, gauging the VALUE of what you do is eminently doable, and highly recommended. You just need to do it right. Follow these seven steps and […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.