Mark Stouse of Proof presents at the 2019 Summit on the Future of Communications Measurement.
Consider summiting this fall! (My 8th-grade English teacher, Ms. Vicary, would slap my hands with a ruler for using summit as a verb, but there are times I still can’t resist defying her.)
Elsewhere in this issue of The Measurement Advisor, we cover exciting presentations at the recent AMEC Summit. We hope this gets you enthused about Paine Publishing’s 2021 Summit on the Future of Communications Measurement, to be held October 5 through 7. It will focus on the future of measuring diversity and advocacy communications. You can attend either in-person or virtually, and we promise plenty of lively discussion. We already have six dynamic speakers signed up that you won’t want to miss. Get your early bird tickets here.
Measuring diversity and advocacy communications
Measuring diversity and advocacy communications is a hot topic, and like many of the things we’ve tackled for the Summit on the Future of Communications Measurement, very challenging.
I had planned on this issue of The Measurement Advisor being an update of our issue last year on measuring diversity and inclusion (see “5 Steps to Measure the Success of Your DE&I Communications”). Unfortunately it appears that no one followed my advice, and so there is no update.
What I’ve discovered is that most organizations are just now putting in place their basic metrics to fulfill the diversity pledges they made a year ago in the wake of George Floyd’s murder. I’m still hunting for good case studies of anyone measuring D&I communications. If you have one, please shoot me an email at measurementqueen@gmail.com.
Still, there are reasons to hope that progress is on the horizon. One is that, to our industry’s credit, major names in the PR profession have reported some improvement.
Another is the creation of the Diversity Action Allance, a collection of public relations and communications organizations dedicated to accelerating DE&I progress—and measuring it. The Alliance is far more than just a collection of impressive names. The Institute for PR has created a reporting tool which will provide a means for all of us to track progress. And the number of organizations and individuals who have pledged to participate is equally notable. You can join them and commit to diversity action here.
Join us at the Summit on the Future of Communications Measurement
We are positive that there will be more progress in the next few months, so we hope you’ll join us to hear those updates and perhaps share your own stories. So, please plan to attend the Summit on the Future of Communications Measurement. I promise you will find it thought-provoking, motivational, and a meaningful step in a very important direction. ∞
