The 2015 IPR Measurement Summit: Turning PR Measurement into Actionable Insight


If you’re interested in public relations measurement and analysis and want better understand how it can improve your business, then consider this an exclusive invitation to the Institute for Public Relations’ 2015 Measurement Summit and 5th Annual Conclave meeting for social media measurement, October 12-13, 2015, in Durham, NH. This is the annual gathering for the best minds and thought leaders in research and measurement, and those who want to learn from them.

Measurement Summit Session Spotlight

Atlantic City Alliance (ACA) didn’t gamble on public relations. They used measurement and analysis in their strategic DO AC campaign and turned around the image of Atlantic City. Hear Jeff Guaracino, Executive Director, and Melanie Sole, head of Public Relations for the Atlantic City Alliance share ACA’s story of how creating a public relations measurement program helped increase web traffic, boost engagement and turn around the tattered image of Alantic City in the wake of Hurricane Sandy and casino closings.


Summit Speakers Include:


Anne Bentley, Vice President of Corporate Communications, PBS


Melanie Sole, Head of Public Relations for the Atlantic City Alliance

Dr. Marcia DiStaso
, Associate Professor in the College of Communications at Pennsylvania State University, and the New Director of the Social Science for Social Media Research Center at the Institute for Public Relations


Jeff Guaracino, Executive Director, Atlantic City Alliance ∞

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.