Summer Reading Special 2020

The Big New Trends in Measurement

As it is every year, the July issue of The Measurement Advisor is devoted to summer reading—measurement style. This time our suggested readings reflect today’s hot topics in measurement. These are the communications themes that you are now struggling with, or soon will be. And, if you don’t have solutions, they’ll keep your boss up at night, and keep you late in the office, or at least at your laptop. So we’ve put together these bundles of articles to start you in the right direction, solve a few problems, and make the rest of your summer more relaxing.

One of the biggest of these themes is internal communications, especially around diversity and inclusion, and the extent to which employee values are reflected in the actions of their organizations. Black Lives Matter, #MeToo, and CSR are only the most visible aspects of this growing area of communications importance. And so we bring you:

Of course, the gigantic diseased elephant in the room is the COVID-19 pandemic, so we bring you a varied selection:

And finally, the great measurement trend of the decade is integrated (PESO) communications and how to measure it. And so we’ve got your reading on that right here:

We hope you enjoy these topical measurement topics, and the rest of your summer. Stay healthy and sane.

(Photo by Angelo Pantazis on Unsplash)

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.