How to Break Up with Impressions: Tools & Techniques to Create Metrics that Really Matter

If you’re trying to create more meaningful metrics, one of the first places to start is to replace impressions with measure of success that relate your organization’s bottom line. This article provides tips and techniques to get you on your way. 

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.

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