By Katie Paine, CEO, Paine Publishing
Despite what we’ve said elsewhere about the difficulty of determining ROI for PR and social media, gauging the VALUE of what you do is eminently doable, and highly recommended. You just need to do it correctly.
Follow these 7 rules and your calculations will fly with your senior leadership team:
Rule #1: Count all costs.
Calculate ROI like an accountant or CFO: Use “all in” costs. Take into account all costs, not just your paid ad spend or what your agency billed you..