The 7 Cardinal Rules for Accurately Measuring the Value of PR and Social Media

By Katie Paine, CEO, Paine Publishing

Preview:

Despite what we’ve said elsewhere about the difficulty of determining ROI for PR and social media, gauging the VALUE of what you do is eminently doable, and highly recommended. You just need to do it correctly.

Follow these 7 rules and your calculations will fly with your senior leadership team:

Rule #1: Count all costs.

Calculate ROI like an accountant or CFO: Use “all in” costs. Take into account all costs, not just your paid ad spend or what your agency billed you..

To read the article in its entirety, please select
payment method & click “Buy article” below:

Price:

$3.97

First Name:* First Name Required

Last Name:* Last Name Required

Username:* Invalid Username

Email:* Invalid Email

Password:* Invalid Password

Password Confirmation:* Password Confirmation Doesn't Match

*

Have a coupon?

Coupon Code: Invalid Coupon

Pay with a credit card (Stripe)

Pay with your credit card via Stripe

Pay with Credit Card

Pay with your credit card via Stripe

Pay with Credit Card

Pay with your credit card via Stripe

Sign Up for the The Measurement Advisor Newsletter

We Respect Your Privacy

 

No val Please fix the errors above