6 Steps to a Valid & Actionable Measurement System for Events

Here are my 6 Steps of Measurement applied to event measurement: (For other applications of my 6 Steps of Measurement, click here.) Step 1. Be clear about what outcomes the event is designed to achieve As with any effort, you can’t start to measure success until you know what success means for your organization. For […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.