Here are my 6 Steps of Measurement applied to event measurement: (For other applications of my 6 Steps of Measurement, click here.) Step 1. Be clear about what outcomes the event is designed to achieve As with any effort, you can’t start to measure success until you know what success means for your organization. For […]
Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at kdpaine@painepublishing.com and we will correct the error.
