A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program

This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement”  and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing.” Together they provide all the details you need to design and complete your measurement program. […]

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at kdpaine@painepublishing.com and we will correct the error.

Tagged with:

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.