Better, Easier Ways to Show Your Value

Return on investment (ROI) is probably the most overused and misused term in business today. Unfortunately: Most people who promise or discuss or report on ROI don’t know what it really is. It's an accounting term. Unless you understand accounting principles you shouldn’t use it. It is calculated by using “all-in costs,” that’s the I, […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.