Shocking Proof: Your Favorite Marketing Myths Shattered

For B2B companies, content marketing doesn’t pay off, nor does shared media produce business impact (except maybe in a crisis). Most marketing departments spend money long after the point of diminishing returns. These are just a few of the shocking findings that Mark Stouse presented at the recent Summit on the Future of Communications Measurement. […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.