For B2B companies, content marketing doesn’t pay off, nor does shared media produce business impact (except maybe in a crisis). Most marketing departments spend money long after the point of diminishing returns. These are just a few of the shocking findings that Mark Stouse presented at the recent Summit on the Future of Communications Measurement. […]
Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at kdpaine@painepublishing.com and we will correct the error.
