Academic Communications Measurement Excellence: 7 Steps to Get an A

Measuring the effectiveness of academic communications? The following seven steps will guide you through the process. Step 1: Define your objectives The most important thing to remember about any measurement program is that you become what you measure. The metrics that you define as important will be the ones that everyone in communications will attempt […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.