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How To Develop a Customized Kick Butt Index of the Quality of Your Media Coverage
It’s been called an Optimal Content Score (OCS), the Media Quality Index, and, best of all, the Kick Butt Index. Whatever the acronym, it’s...
5 Steps to Develop a Customized Media Impact Index
This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in...
2021 AMEC Summit—Research Innovation: A Polarization Index, Survey Accuracy, and Proof that Data Drives Change
This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies...
The Organizational Authenticity Index: A Scale to Measure the Authenticity of Organizational Communications
For a CSA or CSR program to be truly successful, it needs to “fit” with your overall corporate mission and identity. All the research...
How to Assess the Effectiveness of Your Corporate Social Advocacy with a Kick Butt Index
Interested in how to measure CSR? See this page for a guide to our coverage. It’s been called an Optimal Content Score (OCS), the...
5 Steps to Develop Your Customized Media Impact Index
“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What...
5 Steps to Develop Your Customized Media Impact Index
“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What...
How to Develop a Custom Index to Measure Your Social Media Engagement
These days, it seems like "social media engagement" is everyone’s favorite buzzword. To some people, it means nothing more than a like, to...
Custom Indexes: Fitbits for your Communication Programs
An index is essentially measurement shorthand—a way to boil an ocean of data into a simple, easily understood number. Think of a CPI (Consumer...
Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the...
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