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How to Assess the Effectiveness of Your Corporate Social Advocacy with a Kick Butt Index

Interested in how to measure CSR? See this page for a guide to our coverage. It’s been called an Optimal Content Score (OCS), the...

By Katie Paine February 25 CSR/CSA, How To Measure

How To Develop a Customized Kick Butt Index of the Quality of Your Media Coverage

It’s been called an Optimal Content Score (OCS), the Media Quality Index, and, best of all, the Kick Butt Index. Whatever the acronym, it’s...

By Katie Paine May 6 How To Measure

5 Steps to Develop a Customized Media Impact Index

This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in...

By Katie Paine September 18 Attribution, How To Measure

5 Steps to Develop Your Customized Media Impact Index

“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What...

By Katie Paine July 29 How To Measure, Industry Insight, Summer Reading

5 Steps to Develop Your Customized Media Impact Index

“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What...

By Katie Paine April 1 How To Measure, Industry Insight, Premium Content

The No-Bullsh*t Guide to Attribution and PR Measurement

The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our...

By Katie Paine May 25 Dashboards, How To Measure, ROI

Your Higher Ed Measurement Makeover: Here’s How to Raise Your Grades

Is one of your New Year’s resolutions to upgrade your measurement? A third of our subscribers work for some kind of educational institution,...

By Katie Paine January 18 Higher Education, How To Measure, Tips for Beginners

Love It ???? vs. Leave It ☹️ : Measurement Metrics You Need to Dump Today, and How to Replace Them

In order to move successfully into this brave new world of meaningful measurement metrics, you’re going to have to dump a lot of the...

By Katie Paine May 14 Data

Jennifer Jarrell Is Measurement Maven of the Month

Jennifer Jarrell, Deputy Chief Communications Officer at the Ohio Department of Commerce, is our Measurement Maven of the Month for March, 2021. As a...

By Katie Paine March 31 Measurement Mavens

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!