how to select a vendor - The Measurement Advisor

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Paine Publishing’s Vendor Selection Guide: 17 Common Measurement Needs—and the Tools and Vendors to Satisfy Them

This updated Vendor Selection Guide is designed to be used along with our “8 Quick Tips for Finding the Perfect Communications Measurement Vendor.” It’s...

By Katie Paine January 22 How To Measure, Industry Insight

Katie Paine’s PR Measurement Vendor Selection Chart: 13 Typical Problems & the Vendors to Solve Them

It’s contract renewal time, do you know who your measurement vendors are? If the recent conversation on the PRSA forum over the pros and...

By Katie Paine January 22 How To Measure, Industry Insight

Timeline for Selecting a Measurement Vendor

To be frank, selecting a vendor is a process that requires patience. In order to help you understand the phases, we’ve created the following...

By Katie Paine November 1 Tools

An image of multiple doors to illustrate the concept of a measurement vendor selection guide.

The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022

Our Measurement Vendor Selection Guide begins down below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the...

By Katie Paine March 15 Editorial, Industry Insight, Tools

17 Common Measurement Needs and the Best Measurement Vendors to Solve Them in 2021

Welcome to our updated 2021 Measurement Vendor Reference Guide. This handy directory matches the most frequent problems we hear from communications professionals with the...

By Katie Paine January 27 Industry Insight, Tools

8 Quick Tips for Finding the Perfect Communications Measurement Vendor in 2019

All communications measurement vendors do three basic things with relative competence: They collect data, They tag data, and They report on that data. The...

By Katie Paine July 29 How To Measure, Summer Reading

8 Quick Tips for Finding the Perfect Communications Measurement Vendor in 2019

All communications measurement vendors do three basic things with relative competence: They collect data, They tag data, and They report on that data. The...

By Katie Paine January 21 How To Measure

How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will

(Subscription Required) Much has been made of the recent commitments by AMEC and CIPR to wipe out AVEs in the next year. Of course...

By Katie Paine June 16 Advertising Value Equivalency, How To Measure

Checklist for Picking the Perfect Communications Measurement Vendor

This checklist will help you get organized for the generally agonizing process of selecting a communications measurement vendor that best suits your needs. It’s...

By Katie Paine November 1 Dashboards, Integrated Measurement, Tools

Nine Common Measurement Needs and the Best Vendors to Solve Them

We’ve created the following table to help you select a vendor that will meet your needs: (To download this table as a PDF, click...

By Katie Paine May 19 Dashboards, Strategy

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!