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How to Calculate the ROI of Avoiding a Crisis
Awhile back we wrote about how to measure the value of avoiding a crisis: Establish benchmarks and baselines of what is normal, then compare...
New Research on Crisis Communication from IPRRC 2021
As it does every year, the 2021 International Public Relations Research Conference included plenty of new research on crisis communication. Video is essential if...
AI Is Now Your Corporate Crisis Superpower
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted...
Your 2021 Crisis Is On Its Way: Where Will It Come From?
A year ago today, I spent the entire day on the phone with my travel agent, booking tickets to half a dozen speaking engagements,...
Covid Crisis Brand Behavior We Can Learn From
Our society will change a lot in the coming months, as will the most effective ways to communicate. We don’t know exactly how things...
Measurement Life in the New Normal: Crisis, Virus, AI, and Important New Research
The Paine of Measurement, March 2020: Your guide to this month’s issue of The Measurement Advisor For those of us who are news junkies,...
Sincerity, Transparency, and Technology Are Your Best Options to Manage a Crisis
Given that we’re putting this edition together in the middle of a major crisis, we thought it might be a good idea to add...
Yes, You Can Use Artificial Intelligence to Predict a Crisis
The author and Fullintel test the ability of an artificial intelligence (AI) system to identify crises and recommend responses. Results show very high accuracy...
Measurement and Survivial in the Era of Constant Crisis
The Paine of Measurement In our world today every hour brings a new crisis—be it political, celebrity, climate, natural disaster, or some other flavor...
The ABCs of Managing and Surviving a Crisis
How to manage and survive a crisis? Start with these four basic and indispensable tips: A. Define your tipping point. Understand what an emerging...
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