Measurement Mavens - The Measurement Advisor

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Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month

We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of...

By Katie Paine November 13 Crisis, Measurement Mavens, The Summit on the Future of Communications Measurement

29 Comms Pros Who Are Deep into Data Analytics Are the Measurement Mavens of the Month

Whenever I see the names Julie O’Neil, of Texas Christian University, Emily S. Kinsky, of West Texas A&M, and Michelle Ewing, of Kent State,...

By Katie Paine April 7 Measurement Mavens

The Librarians of Maryland Are the Measurement Mavens of the Month

If there were a competition for the U.S. state with the most librarians who are passionate about measurement, then the State of Maryland would...

By Katie Paine November 5 Measurement Mavens

@steak_umm and @nathanallebach Are the Measurement Mavens of the Month

Visit this page for a list of our articles on COVID-19 communications measurement. As a data geek, the moment I saw this tweet thread...

By Katie Paine April 21 Covid-19 Pandemic, Measurement Mavens

Limelight and Allstate are the Measurement Mavens of the Month

Most event success stories talk about how many impressions they got, or how much buzz they created. Very few report on the actual revenue...

By Katie Paine September 12 Experiential Marketing, Measurement Mavens

Communications Data Geeks are the Measurement Mavens of the Year for 2017

The Measurement Mavens of the Year for 2017 are the communications data geeks. I call them “data geeks,” but, really, I mean all the...

By Katie Paine December 14 Measurement Mavens

Nate Silver, Paula Poundstone, Carl Bergstrom, and Jevin West Are Measurement Mavens of the Month

This month is our special Data Issue, and so our Measurement Mavens are all people who have made data sexy and fun: Nate Silver...

By Katie Paine August 14 Data, Measurement Mavens

The Measurement Mavens of the Month: The Team That Created the Internal Communications Measurement Standards

The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all...

By Katie Paine April 19 Conferences, IPRRC 2017, Measurement Mavens

Bob Garfield and Brooke Gladstone Are Measurement Mavens of the Month

I am an unabashed fan of @bobosphere—a.k.a. Bob Garfield of NPR’s On The Media. (And yes, he was a featured speaker at the Measurement...

By Katie Paine February 7 Measurement Mavens

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!