6 Steps - The Measurement Advisor

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6 Steps to Managing a Measurement RFP Process

One of the projects that a Measurement Sherpa needs to be able to handle is managing a Request for Proposals (RFP) process for a media...

By Katie Paine November 2 Measurement Sherpa, Tools

6 Steps to a Valid & Actionable Measurement System for Events

Here are my 6 Steps of Measurement applied to event measurement: (For other applications of my 6 Steps of Measurement, click here.) Step 1....

By Katie Paine August 17 6 Steps of Measurement, Events, Premium Content

6 Steps to Standards-Compliant Measurement [Infographic]

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” However,...

By July 14 6 Steps of Measurement, How To Measure

6 Steps to Develop a Communications Dashboard You Can Use and Your Leadership Will Love

Here’s the communications dashboard development process broken down into six steps: (Please note: If you want some background knowledge, I recommend checking out these...

By Katie Paine May 19 6 Steps of Measurement, Dashboards, Premium Content

6 Steps to Managing a Measurement RFP Process

This article is part of The Measurement Advisor's Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and...

By Katie Paine September 3 How To Measure, Premium Content

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would...

By Katie Paine July 29 Dashboards, Summer Reading

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would...

By Katie Paine June 12 Dashboards

6 Quick Steps to Connect Communications Efforts to the Bottom Line

One of the themes of the recent 2018 Summit on the Future of Communications Measurement was that it is vital—and soon will be absolutely...

By Katie Paine November 7 How To Measure, Tips for Beginners

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!