Research Is the Communicator’s PPE—and the Fastest Way Back to the New Normal

Major organizations have known for years that, in times of great change and uncertainty, survival goes to those with the most data and information. If you’re wondering why you’ve been seeing countless surveys pop up on every email and every website in the last month, that’s why. Anyone with a sophisticated marketing operation is trying […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.