Relationship Measurement Greatest Hits

In honor of Valentine’s Day, each year The Measurement Advisor devotes its February issue to relationships. Here are our most popular articles on measuring trust and other public relationships:

Relationships Are Everywhere: Are You Measuring Them?
No matter how you measure it, there is no doubt that relationships (and the process of quantifying them) is everywhere these days.

Before You Get Caught in a Trump Tweetstorm—6 Things You Need to Know
Never in Twitter’s history has 140 characters had the power and influence it’s enjoyed since November 9th, 2016. Sure, when the Pope began tweeting it made headlines. But it didn’t impact markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character Trump Twitter attack about Lockheed cost the company $28 million per character.


2018 Edelman Trust Barometer, Part 1: Bad News for Almost Everyone
If you live in the U.S., and you haven’t had a chance to peruse the results of the Edelman 2018 Trust Barometer, then here’s the most important takeaway: The U.S. saw the steepest year-to-year trust decline ever. No one in the U.S. trusts much of anything anymore, not even NGOs.

2018 Edelman Trust Barometer, Part 2: Your To-do List for Rebuilding Trust
The most valuable part of the 2018 Edelman Trust Barometer is on its last few pages. Called “Trust-Building Mandates,” it’s a brilliant use of data analysis to determine the best way to repair lost trust.

Paine Publishing’s Beginners Tips for Measuring Trust
Just getting started in measuring trust? Here’s an easy way to do it in seven steps.

How To Measure Trust in a Skeptical World
This article provides a 6-step procedure for measuring and evaluating the trust that constituencies hold in an organization. First, let’s examine some theories of trust, and how it fits into relationships in general.

A Trust Measurement Checklist
Thinking of commissioning trust measurement or research? Make sure you work through the following checklist and have the requisite data on hand.Your Guide to Trust: How to Get It, Keep It, Measure It, and Regain It
Each February we celebrate the month by focusing on relationships. This time our coverage is a real box of chocolates; a mix of classic confections, brash bonbons, and a couple of crunchy frogs as well.
How Not to Lose Trust: Avoid These 8 Common Mistakes
Here is some simple, practical advice for those of you out there whose job it is to nurture trust in your organization or brand. To avoid bankrupting your trust account, stay clear of these eight common mistakes.

Community Relationships

How To Avoid a Crisis by Measuring Your Community Relationships
As Arthur W. Page once said, “All business in a democratic society begins with public permission and exists by public approval.” Too often, organizations think of their publics as their customers or the thought leaders of the industry. It’s not until those “publics” are picketing at the gates that organizations wake up and realize that there are other publics they need to get permission and approval from. ∞

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.